Lead Scoring, Grading, and Nurturing 101: The Why, What, and How

Just follow the scoring rules listed here as a starting point to help you create your own. Lead scoring is the process of assigning a numerical score or number to a Lead Generation Specialist job lead based on lead activity, lead type, or a preset qualification criterion. Lead scoring can also happen automatically within lead… Continue reading Lead Scoring, Grading, and Nurturing 101: The Why, What, and How

Lead Scoring, Grading, and Nurturing 101: The Why, What, and How

Just follow the scoring rules listed here as a starting point to help you create your own. Lead scoring is the process of assigning a numerical score or number to a Lead Generation Specialist job lead based on lead activity, lead type, or a preset qualification criterion. Lead scoring can also happen automatically within lead… Continue reading Lead Scoring, Grading, and Nurturing 101: The Why, What, and How